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Eileen
Mercolino

Senior Vice President Sponsorship and Branding
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BIO
Eileen is a veteran brand partnerships strategist and dealmaker with two decades of experience in music, entertainment, and live events. She’s led high-impact partnerships at Good Things Agency, Danny Wimmer Presents, Gibson Brands, SPIN, Live Nation, and Vans Warped Tour—working with top brands like Microsoft, Coca-Cola, Starbucks, Pepsi and Diageo. At DTI, she drives branding strategy and sponsorships across both the agency’s global talent roster and additional activations across global music festivals, tours and entertainment platforms.